BYD, the world’s leading manufacturer of new energy vehicles, has announced its prominent role as an Official Partner of UEFA EURO 2024™, the highly anticipated European Football Championship set to take place in Germany.
BYD’s sponsorship will significantly enhance its brand visibility across Europe. The partnership with UEFA EURO 2024™ serves as a strategic platform to showcase BYD’s latest electric vehicles and cutting-edge technologies to audiences in select tournament stadiums.
Exciting Experiences Await!
BYD will have a vibrant presence in the official fan zones, inviting football enthusiasts to enjoy live match screenings and engaging entertainment. The company will also host a series of events for potential BYD customers and football fans in key markets, offering interactive experiences and opportunities to win exclusive prizes.
Additionally, BYD plans to organize hundreds of events at its dealerships across Europe to celebrate the prestigious championship, demonstrating its commitment to greener and smarter vehicle solutions.
A Historic Collaboration
Becoming an Official Partner of UEFA EURO 2024™ is a monumental achievement for BYD. This sponsorship aligns with UEFA’s goal of delivering a greener and more sustainable tournament by integrating football excitement with a commitment to environmental responsibility.
BYD is dedicated to providing world-class electric vehicles and EV technology globally, facilitating the transition to electromobility for European consumers. With a focus on accessibility, cost efficiency, and sustainability, BYD aims to deliver a premium and unforgettable experience. As part of its sponsorship, BYD will supply a range of new energy vehicles (NEVs) to support various stakeholders during the tournament, which will take place across ten venues in Germany from June 14 to July 14, 2024.
A Shared Vision
UEFA Marketing Director Guy-Laurent Epstein stated:
“We are thrilled to welcome BYD, a pioneering brand with 29 years of expertise in advanced battery technologies, renowned for global innovation in new energy vehicles and as the world’s largest electric vehicle company, as a partner for UEFA EURO 2024™. This partnership perfectly aligns with UEFA’s vision of promoting a greener and more sustainable European Championship, combining the excitement of football with UEFA’s commitment to environmental responsibility.”
Since entering the European passenger car market in 2022, BYD has significantly expanded its presence, establishing a network of 230 dealerships across 19 European countries and launching five innovative NEVs. Looking ahead to 2024, BYD plans to introduce three new models to Europe, further enriching its product portfolio.
